STORY

Four Twelve Roofing

We began our work with Four Twelve Roofing in December of 2018. Four Twelve provides roofing and remodeling services to homeowners and businesses across the Baltimore area. Initially, they were in need of social media marketing services but after analyzing their marketing efforts, it was determined that a website revamp and content could be valuable as well. Since the outset of our work with Four Twelve, we have completed two full-scale web revamps as their business has continued to grow, as well as capturing a vast backlog of photo and video content. We have created videos to promote their charity program, the Baltimore Roof Trust, as well as videos showcasing their work. Additionally, we’ve worked together with Four Twelve on crafting strong written content to promote their services and SEO efforts. In 2020, Four Twelve roofing was identified as the fastest growing roofing company in the country, and 126th fastest growing business  overall, on the Inc. 5000. Working with Four Twelve has been an exemplary experience in how close collaboration with a small business allows us to create more quality content that reinforces a very clear brand identity.

Web/Social/Print/

Photography/SEO

Website Revamp

Social Media Templates

Content/Media Production

SEO

Client Guide Book

Event Materials

CHAPTER 1

Problem

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Solution

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation

CHAPTER 2 : DIGITAL

On-Going Website Development

One of the largest projects we’ve collaborated with Four Twelve on was a full-scale website redesign. This was primarily to accommodate their need for expanding the number of pages and quality of content on these pages, as well as updating the design. This project brought the website from about 10 individual pages to over 60 pages. Each was carefully crafted to address individual services. Utilizing our original video content, Urban Ignite also created custom video banners for a variety of different pages.

On-Going Social Media

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

CHAPTER 3 : CONTENT MEDIA

Videography

Original video content is incredibly important to cultivating brand identity, and it has been a hugely beneficial means of communicating the work Four Twelve does to potential clients. Drone footage of in-progress and completed projects helps showoff the fantastic quality of work Four Twelve completes. Recently, Urban Ignite’s video footage has helped document the founding of the Baltimore Roof Trust, a foundation established by Four Twelve to deliver one or more free roofs to Baltimore locals in need each year. Video content has allowed us to communicate

the values of Four Twelve as a company. Original video content is incredibly important to cultivating brand identity, and it has been a hugely beneficial means of communicating the work Four Twelve does to potential clients. Drone footage of in-progress and completed projects helps showoff the fantastic quality of work Four Twelve completes. Recently, Urban Ignite’s video footage has helped document the founding of the Baltimore Roof Trust, a foundation established by Four Twelve to deliver one or more free roofs to Baltimore locals in need each year. Video content has allowed us to communicate the values of Four Twelve as a company. 

CHAPTER 4: PRINT

Marketing Materials

Original video content is incredibly important to cultivating brand identity, and it has been a hugely beneficial means of communicating the work Four Twelve does to potential clients. Drone footage of in-progress and completed projects helps showoff the fantastic quality of work Four Twelve completes. Recently, Urban Ignite’s video footage has helped document the founding of the Baltimore Roof Trust, a foundation established by Four Twelve to deliver one or more free roofs to Baltimore locals in need each year. Video content has allowed us to communicate the values of Four Twelve as a company.

CHAPTER 5: CONTENT MEDIA

Photography

Part of our push for original content was to upgrade the quality of job site photos available to Four Twelve, as well as content that lets clients familiarize themselves with the fantastic team at Four Twelve Roofing. Our photographers were able to provide high-quality photos to be used both for website content and to supply posts for social media. Original photography is a huge boost for small businesses because it helps provide SEO impacts as opposed to simply using stock across your website.

“Urban Ignite has done an excellent job with all aspects of our marketing – they’ve helped us re-do our website, create original video/photo content, social media marketing, and design.. I would highly endorse them to any small business interested in a local marketing company.”

Sam F, Partner

CHAPTER 6

Results

Original video content is incredibly important to cultivating brand identity, and it has been a hugely beneficial means of communicating the work Four Twelve does to potential clients. Drone footage of in-progress and completed projects helps showoff the fantastic quality of work Four Twelve completes. Recently, Urban Ignite’s video footage has helped document the founding of the Baltimore Roof Trust, a foundation established by Four Twelve to deliver one or more free roofs to Baltimore locals in need each year. Video content has allowed us to communicate the values of Four Twelve as a company.

SEO

24/1,800

EST. ORGANIC TRAFFIC

$3/$37,800

EST. TRAFFIC VALUE

127/668

KEYWORD GROWTH

Google Analytics

1,106/4,308

SESSIONS

60.67%/1.46%

BOUNCE RATE

67/105

GOALS COMPLETED

Social Media Marketing

342/442

FACEBOOK TOTAL LIKES

25k/211k

REACH

92/192

ENGAGEMENT

Questions? Understand Results Here.

STORY

Four Twelve Roofing

We began our work with Four Twelve Roofing in December of 2018. Four Twelve provides roofing and remodeling services to homeowners and businesses across the Baltimore area. Initially, they were in need of social media marketing services but after analyzing their marketing efforts, it was determined that a website revamp and content could be valuable as well. Since the outset of our work with Four Twelve, we have completed two full-scale web revamps as their business has continued to grow, as well as capturing a vast backlog of photo and video content. We have created videos to promote their charity program, the Baltimore Roof Trust, as well as videos showcasing their work. Additionally, we’ve worked together with Four Twelve on crafting strong written content to promote their services and SEO efforts. In 2020, Four Twelve roofing was identified as the fastest growing roofing company in the country, and 126th fastest growing business  overall, on the Inc. 5000. Working with Four Twelve has been an exemplary experience in how close collaboration with a small business allows us to create more quality content that reinforces a very clear brand identity.

Web/Social/Print/Photography/SEO

 

Website Revamp

Social Media Templates

Content/Media Production

SEO

Client Guide Book

Event Materials

 

CHAPTER 1

Problem

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Solution

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

CHAPTER 2: DIGITAL

On-Going Website Development

One of the largest projects we’ve collaborated with Four Twelve on was a full-scale website redesign. This was primarily to accommodate their need for expanding the number of pages and quality of content on these pages, as well as updating the design. This project brought the website from about 10 individual pages to over 60 pages. Each was carefully crafted to address individual services. Utilizing our original video content, Urban Ignite also created custom video banners for a variety of different pages.

On-Going Social Media

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

CHAPTER 3: CONTENT MEDIA

Videography

Original video content is incredibly important to cultivating brand identity, and it has been a hugely beneficial means of communicating the work Four Twelve does to potential clients. Drone footage of in-progress and completed projects helps showoff the fantastic quality of work Four Twelve completes. Recently, Urban Ignite’s video footage has helped document the founding of the Baltimore Roof Trust, a foundation established by Four Twelve to deliver one or more free roofs to Baltimore locals in need each year. Video content has allowed us to communicate the values of Four Twelve as a company. Original video content is incredibly important to cultivating brand identity, and it has been a hugely beneficial means of communicating the work Four Twelve does to potential clients. Drone footage of in-progress and completed projects helps showoff the fantastic quality of work Four Twelve completes. Recently, Urban Ignite’s video footage has helped document the founding of the Baltimore Roof Trust, a foundation established by Four Twelve to deliver one or more free roofs to Baltimore locals in need each year. Video content has allowed us to communicate the values of Four Twelve as a company. 

CHAPTER 4: PRINT

Marketing Materials

Original video content is incredibly important to cultivating brand identity, and it has been a hugely beneficial means of communicating the work Four Twelve does to potential clients. Drone footage of in-progress and completed projects helps showoff the fantastic quality of work Four Twelve completes. Recently, Urban Ignite’s video footage has helped document the founding of the Baltimore Roof Trust, a foundation established by Four Twelve to deliver one or more free roofs to Baltimore locals in need each year. Video content has allowed us to communicate the values of Four Twelve as a company. Original video content is incredibly important to cultivating brand identity, and it has been a hugely beneficial means of communicating the work Four Twelve does to potential clients. Drone footage of in-progress and completed projects helps showoff the fantastic quality of work Four Twelve completes. Recently, Urban Ignite’s video footage has helped document the founding of the Baltimore Roof Trust, a foundation established by Four Twelve to deliver one or more free roofs to Baltimore locals in need each year. Video content has allowed us to communicate the values of Four Twelve as a company. 

CHAPTER 5: CONTENT MEDIA

Photography

Part of our push for original content was to upgrade the quality of job site photos available to Four Twelve, as well as content that lets clients familiarize themselves with the fantastic team at Four Twelve Roofing. Our photographers were able to provide high-quality photos to be used both for website content and to supply posts for social media. Original photography is a huge boost for small businesses because it helps provide SEO impacts as opposed to simply using stock across your website.

“Urban Ignite has done an excellent job with all aspects of our marketing – they’ve helped us re-do our website, create original video/photo content, social media marketing, and design.. I would highly endorse them to any small business interested in a local marketing company.”

Sam F, Partner

CHAPTER 6

Results

Part of our push for original content was to upgrade the quality of job site photos available to Four Twelve, as well as content that lets clients familiarize themselves with the fantastic team at Four Twelve Roofing. Our photographers were able to provide high-quality photos to be used both for website content and to supply posts for social media. Original photography is a huge boost for small businesses because it helps provide SEO impacts as opposed to simply using stock across your website.

SEO

24/1,800

EST. ORGANIC TRAFFIC

$3/$37,800

EST. TRAFFIC VALUE

127/668

KEYWORD GROWTH

Google Analytics

1,106/4,308

SESSIONS

60.67%/1.46%

BOUNCE RATE

67/105

GOALS COMPLETED

Social Media Marketing

342/442

FACEBOOK TOTAL LIKES

25k/211k

REACH

92/192

ENGAGEMENT

Questions? Understand Results Here.