Web Design, SEO, and Content.
Native Sons, Inc. has been helping people with home remodeling for over two decades. They are highly respected across Maryland for bathroom, kitchen, and basement remodeling, as well as home additions. Despite their fantastic reputation, they work in an incredibly competitive industry so they needed an effective web strategy.
Web Presence: Native Sons had an outdated website that needed to be optimized for conversions and SEO. Although the site worked properly, it was missing a more modern aesthetic and landing pages.
Content: Native Sons needed a stronger way to communicate the quality of their work and industry knowledge.
Native Sons’ main priority was generating more organic leads. They wanted their website to appeal to their current audience, as well as be optimized for search engines to help them be found online. Content was also created for the website as well as social platforms, used to help optimize lead conversions. Urban Ignite also brought original content to the table for Native Sons, including blogs, photos, and testimonial videos.
An outdated aesthetic poorly served Native Sons and didn’t communicate the fantastic, modern remodel projects they’ve completed throughout the Greater Baltimore area. Urban Ignite redesigned their site to deliver a modern look that made information easily accessible to prospective clients.
Client feedback is incredibly valuable in the home remodeling industry, so Urban Ignite worked with Native Sons to interview customers for testimonial videos. These incorporate not only interviews with clients but sweeping looks at the fantastic finished products Native Sons has created. These videos were not only used for their website, but also social media and sales pitches.
Blogs are a very valuable SEO tool. Urban Ignite helped Native Sons capitalize on this by having our team create SEO-forward blogs that provide valuable information to clients while also isolating for keywords that help them rank better.
Showing off the amazing quality of work is extremely important in an industry like Native Sons’. Additionally, original content strengthens their web presence and enhances search rankings.