Litter-Robot is the industry leading product line for automated litter-boxes. In 2000, after inheriting two cats, Litter-Robot designer, founder, and president Brad Baxter crafted the first prototype that would become the best selling and highest rated automated litter-box on the market. Recently, Auto-Pets, LR’s parent company, has branched out into other ventures including Litterbox.com. Through this brand they provide their own litter line delivered to your door, and furniture to help make your Litter-Robot more inconspicuous in your home. Other products include the Feeder-Robot, a new automatic pet feeder.
Urban Ignite works with both the Litter-Robot and Litterbox.com brands to produce high quality video content.
This video was created to show off the companion app to the newest Litter-Robot model, the Litter-Robot 3. Our goal was to create a video that showcases how to use app, its capabilities, and ease-of-use. The video is located directly on the connect page on Litter-Robot’s website. We utilized special effects, including tracking, as well as screen-capping, and custom animations to bring the video to life.
This was a promotional spot created for Black Friday to advertise launch of the brand new dark gray Litter-Robot color. We wanted to showcase the versatility and aesthetics of this item across a variety of rooms, and emphasize its appropriateness as a modern appliance in many homes. We accomplished this by stringing together jump cuts from unique filming locations.
For this Litterbox.com ad, we wanted to create a video that showcased their new line of litter in comparison to some of the leading brands on the market. Litterbox.com wanted a video that had a clear approach to offer consumers an honest look at how the product performs against the competition.
After users purchase the Litter-Robot, they receive an email with a featured video that walks them through their new product. This helps them onboard their new Litter-Robot. We tried to make the guide process as straightforward and effective as possible.