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Digital marketing has become the essential method for local businesses to grow. And a key piece of that process is having a website looks and performs well. First impressions are essential, especially in the case of web design. Smartphones have provided ease of access to consumers that allows them to shop different companies faster, and if your website is not on par with your competitors, you’ll lose business before you even begin.
Urban Ignite has helped clients across Baltimore, Maryland, and beyond to reshape their presence online by crafting unique and professional websites. There are three cornerstones of a strong website: design, SEO, and functionality. Without one, the other two will be less effective. A beautiful design helps draw in potential clients, and allows them to easily navigate your site. Content optimized for search engines helps draw clients who are genuinely interested in your services, and optimized functionality ensures that every loads fast and runs well. Each website we build focuses in on these three cornerstone pieces of great websites.
Our comprehensive web design process begins by working collaboratively with your team to get the project started on the right foot, and ensure communication is prioritized throughout the project. By becoming an extension of your team, we can build a site that is the right representation of your brand, and instills confidence among your team.
Our team has built websites for businesses across diverse industries, including real estate, construction, IT, healthcare, food, entertainment, tech, and more. Whether you’re a Baltimore local or a small business on the opposite coast, our team brings creative designs that are unique to each site. No need for templates when each site is hand-crafted.
Our websites are built to help generate leads and optimize conversions. Search Engine Optimization is the foundation we build from, ensuring your website will help your business climb the ranks, get clicks, and connect with real clients genuinely interested in your services. Each of these steps helps convert prospective clients.
Your website is an ongoing investment. Maintaining status online means tweaking, adding to, and building out your website over time to grow with your company and accommodate new needs as they arise. We do take on freelance projects, however, we tend to prioritize relationships built with clients over expanded periods of time. As web designers in Baltimore, we believe there is strength in building community among local businesses and we’re proud to have watched the businesses we work with continue to grow over the years. From hosting and management to additional content, SEO support, and more, ongoing development is the best way to get the most out of your new or existing website.
Our designs start from the ground up, whether you’re looking for a completely new website, or a revamp. We pride ourselves in delivering consistent quality from top to bottom. Each page is designed to engage your audience, drive new traffic to your site, and optimize lead generation. We don’t employ a template system, causing every site we design to look the same. Instead, we take time to consider what design will play off your branding, and deliver you a unique and professional look that sets your site apart.
Search Engine Optimization (SEO) is the foundation of our design process. Our team lives and breathes SEO. We utilize analytic information to lay out a roadmap of how your website can rank higher. SEO is an ever-evolving process but our analytical tools help keep you relevant in a rapidly changing digital landscape. Urban Ignite utilizes site audits to ensure proper functionality on every page. This makes the experience beneficial for users, as well as AI spiders used by search engines to read and rank your website (a practice known as “crawling”). Our collaborative approach to all aspects of design means constant communication of your search ranking and new strategies to draw more ideal clients to your website. Get the SEO your Baltimore business needs.
Custom forms refer to interactive elements on the website that encourage users to take action. From contact forms and surveys to interactive chat boxes, these elements help encourage more active user participation on your website. Urban Ignite custom-makes these for each website design according to a client’s needs.
Landing pages are targeted pages dedicated for a specific purpose, such as a promotion, a location-based page, or any other individual marketing campaign. Urban Ignite ensures every landing page is optimized specifically for lead conversion. The layout is heavily analyzed to help generate and convert as many leads as possible. Having well-designed landing pages can boost your SEO, traffic, and leads.
Small-scale web designs are perfect for businesses or individuals searching for a more compressed, cost-effective solution. Small scale websites usually include:
Medium scale web designs are fitting for a local business that receive most of their clients through referrals, rather than SEO and lead generation.
If you’re ready to get serious about your digital marketing efforts, large-scale web design is a necessary step. Enjoy a fully built-out website that will help generate traffic and leads through custom content.