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STORY
Taking care of investors’ valued assets is a sensitive job that requires expertise and attention to detail. Not only do you have to manage the needs and expectations of owners, but you have to maintain strong relationships with tenants to ensure they’re satisfied and keep occupancy levels high. Premier Property Management excels in both areas, but its marketing efforts weren’t properly representing them across the digital space. The Urban Ignite team was brought on to provide a full-scale web revamp, but we have helped the PPM team reinvigorate their entire marketing approach over time. With a wholly rebranded identity and a consistent SEO strategy, they’ve been able to stand out amongst their competitors.
Rebrand/Web/Print/SEO
Full Rebrand
Print Materials
Website
SEO
Results
CHAPTER 1
The Premier team is modestly sized and had to internally allocate resources towards providing their clients with an excellent level of service. Their aesthetic was outdated, with a logo that didn’t properly communicate their identity as a provider of premier property management services. Their presence on social media was minimal, and overall, they lacked original content, affecting marketing efforts on several fronts.
Our design team worked meticulously to reimagine the Premier Property Management aesthetic from the ground up. With a new logo and new logo and creative direction, we were able to deliver a unique, virtually-striking website. In addition, this creative reimagining allowed us to bring a unified vision to their social media and content as a whole.
CHAPTER 2 : REBRAND
Our design team wanted to craft a logo and new identity that moved away from some of the industry cliches used by competitors. So when we went to the drawing board, we embraced a more abstract direction that communicated professionalism, elegance, and sophistication. The subtle image of doors blended with the company initials is visually engaging and distinctive. The color scheme was also a competitive contrast, bringing in earth tones pitched against huge bursts of vibrant color.
CHAPTER 3 : PRINT
As a property management company, the PPM team wanted items they could use for physical promotion when necessary, including fliers, team merchandise, and yard signs. While our team is primarily focused on marketing within the digital space, our talented design team has the capability and expertise to produce excellent physical marketing materials that can be used in various promotional contexts. Our team extrapolated and complimented existing designs by creating eye-catching fliers and signs that ideally introduce what Premier offers as a property management firm.
CHAPTER 4 : WEBSITE
Premier’s previous web aesthetic was in line with industry standards but had little to help it stand out. Additionally, while there was a good amount of written content, much of it failed to capitalize accurately on SEO efforts in the local area. When we returned to the drawing board, we wanted to embrace the visual appeal of Baltimore as a city while reemphasizing Premier as a high-class service provider. We adopted an angle elegance and beauty, matching muted colors with vibrant pops of color. This reimagining is immediately striking and unique, particularly in the property management industry, where aesthetics are much more straightforward.
Our SEO efforts have included fleshing out services and giving more significant insights into Premier’s role as a property management provider while expanding its suite of written content with targeted landing pages. In addition, our blog writers have helped create new insights into the property management industry, speaking the language of investors and targeting specific searches that generate traffic.
Client Name, Job Title/Relation
CHAPTER 5
Creating a genuine identity is essential for every business. Premier Property Management provided expert services in their industry, but their marketing efforts failed to match. Our team helped elevate their branding and utilized that direction to improve their marketing strategy across multiple fronts. Premier’s strides in SEO have helped them build a more substantial client base. Their professional online presence allows them to distinguish themselves from the competition in their property management space.
EST. ORGANIC TRAFFIC
EST. TRAFFIC VALUE
KEYWORD GROWTH
SESSIONS
BOUNCE RATE
MONTHLY LEAD GROWTH
FACEBOOK TOTAL LIKES
REACH
ENGAGEMENT
STORY
Taking care of investors’ valued assets is a sensitive job, one that requires both expertise and attention to detail. Not only do you have to manage the needs and expectations of owners, but you have to maintain strong relationships with tenants to ensure they’re satisfied and keep occupancy levels high. Premier Property Management excels in both of these areas, but their marketing efforts weren’t properly representing them across the digital space. The Urban Ignite team was brought on to provide a full-scale web revamp, but over time, we have helped the PPM team reinvigorate their entire marketing approach. With a completely rebranded identity and a consistent SEO strategy, they’ve been able to stand out amongst their competitors.
Rebrand/Web/Print/SEO
Full Rebrand
Print Materials
Website
SEO
Results
CHAPTER 1
The Premier team is modestly sized, and as such, had to internally allocate resources towards providing their clients with an excellent level of service. Their aesthetic was outdated with a logo that didn’t properly communicate their identity as a provider of upscale property management services. Their presence on social media was minimal, and overall, they lacked original content which affected marketing efforts on several fronts.
Our design team worked meticulously to reimagine the Premier Property Management aesthetic from the ground up. With a new logo and new logo and creative direction, we were able to deliver a distinctive, virtually-striking website. This creative reimagining gave us the flexibility to bring a unified vision to their social media and content as a whole.
CHAPTER 2: REBRAND
Our design team wanted to craft a logo and new identity that moved away from some of the industry cliches used by competitors. When we went to the drawing board, we embraced a more abstract direction that communicated professionalism, elegance, and sophistication. The subtle image of doors blended with the company initials is both visually engaging and distinctive. The color scheme was also used as a competitive contrast, bringing in earth tones pitched against huge bursts of energetic color.
CHAPTER 3: PRINT
As a property management company, the PPM team wanted items they could use for physical promotion when necessary, including fliers, team merchandise, and yard signs. While our team is primarily focused on marketing within the digital space, our talented design team has the capability and expertise to produce excellent physical marketing materials that can be used in a variety of promotional contexts. Our team extrapolated and complimented existing designs to create eye-catching fliers and signs that make an excellent introduction to what Premier has to offer as a property management firm.
CHAPTER 4: WEBSITE
Premier’s previous web aesthetic was in line with industry standards but had very little to help it stand out within the space. Additionally, while there was a good amount of written content, much of failed to accurately capitalize on SEO efforts in the local area. When we went back to the drawing board, we wanted to embrace the visual appeal of Baltimore as a city while reemphasizing Premier as a high-class service provider. We embraced an angle elegance and beauty, matching muted colors with vibrant pops of color. This reimagining is immediately striking and unique, particularly in the property management industry where aesthetics are much more straightforward.
Our SEO efforts have included fleshing out services, giving greater insights into Premier’s role as a property management provider while expanding their suite of written content with targeted landing pages. Our blog writers have helped create new insights into the property management industry, speaking the language of investors and targeting specific searches that generate traffic.
CHAPTER 5
Creating a genuine identity is essential for every business. Premier Property Management provided expert service in their industry, but their marketing efforts failed to match. Our team helped elevate their branding, and utilized that direction to improve their marketing strategy across multiple fronts. Premier’s strides in SEO have helped them build a stronger client base, and their professional online presence allows them to distinguish themselves from the competition in their the property management space.
Sam F, Job Title/Relation
EST. ORGANIC TRAFFIC
EST. TRAFFIC VALUE
KEYWORD GROWTH
SESSIONS
BOUNCE RATE
MONTHLY LEAD INCREASE
FACEBOOK TOTAL LIKES
REACH
ENGAGEMENT
As a Design Specialist for Urban Ignite, Anna Hughes works to create stronger visual aesthetics for client brands via web design and development, social media template design, print collateral, and a variety of other design-centric projects. Her goal is to craft successful, direct, and on-brand design materials to help companies better communicate their mission and purpose. Anna brings thorough experience in print-based projects, giving her a tangible understanding of typography and layout design. Anna works to clearly and creatively communicate a client’s message.
Anna earned a BFA in Graphic Design from Messiah University. She is a huge fan of hiking, running, kayaking, and anything that involves plants and the autumn season.
Brady Stafford works as a Copywriting Specialist for Urban Ignite, helping clients shape their narrative, tell their story, and expand their portfolio of SEO-driven written content. His copywriting appears on website and landing pages, blog posts, social media posts, and email campaigns. Brady utilizes SEO practices to drive traffic while still creating informative, narratively compelling content across different mediums.
Brady received a BA in History with a minor in Journalism from the University of West Virginia. Several of his historical essays were published by the University. Outside of work, Brady is an avid musician who fills much of his time listening to or playing music. He is also a travel aficionado who enjoys rock climbing and mountaineering (which are different!). Having completed all of his targeted summits on the East Coast, he hopes to conquer Mt. Rainier in Washington and Mt. Denali in Alaska in the future.
Emily works as a media specialist for Urban Ignite, focusing on videography in production, pre-production, and editing. She uses her skills as a storyteller to visually communicate the stories of our clients and their work, using creativity, problem-solving, and technical knowledge to guide her projects. She graduated from Goucher College with degrees in both Communications and Philosophy, with her philosophical studies amplifying critical analysis and writing skills as well as a love for questioning and research. What she loves most about her career as a videographer is the opportunity to learn a variety of niche knowledge about the different subject matters of her videos.
Outside of work, Emily enjoys painting psychedelic geometric artwork, watching action films, reading science fiction, and learning about history, places, and trivia on Wikipedia. She has a bearded dragon named Franco and sometimes they eat kale together. She plays the piano once a year.
Steven Quinones works as a Media Specialist at Urban Ignite, balancing pre-production, media shoots, and post-production work. Steven often works directly with clients for on-site shoots, and is an expert at setting the scene and guiding participants through the process. His goal is to help you feel comfortable in front of the camera, and his guidance can help make even your shyest team member feel like a star. Steven previously worked in a professional photography studio for four years and spent years in a sales position as well. His freelance work has included music videos, wedding videography, and more.
Steven has traveled and lived across the country, being born and raised in Nevada before making his way to Maryland. He embraces the experience of meeting new people, and connecting with artists in the places he visits. He is a huge fan of stand-up comedy, with Theo Von and Mark Normand among his current favorites. Steven will be the first to tell you that Mexican food is the best of all foods.
As Director of Media, Elijah’s goal is to cultivate an environment of collaboration through media production, driving storytelling for clients through excellent photo and video content. They have worked freelance as a cinematographer and editor, whose previous clients include the Chemistry Department and Cell, Molecular, Developmental Biology, and Biophysics Doctoral Program at Johns Hopkins. She also works as an adjunct professor at UMBC for photo and video classes. Elijah received her Masters of Fine Art from the Intermedia + Digital Art Program at UMBC, and her Bachelors of Fine Art in Digital Media from Youngstown State University.
Outside of work, Elijah spends time on her own bodies of artistic work, focusing on the act/actions of surveillance, as well as notions of memory, nostalgia, longing, and personal identity. They enjoy, as many do, video games, films, tv shows, but also engage in several hobbies focusing around dilapidated and obsolete technologies, like utilizing VHS camcorders, 8mm/16mm found films, and post-apocalyptic costume making.
As Urban Ignite’s Director of Design, Tarah Maxsell is your visual design expert. Her work touches nearly every creative process at our firm, from logo and branding design to web layouts, social media templates, and everything in between. Her process is one of intentionally seeking out beautiful solutions to all of your design challenges. Tarah’s work has been recognized by Out Of Home Today (OOH Today) for excellence in outdoor advertising.
Tarah received a BFA in Fine Arts with a focus on Graphic Design from Messiah University. Tarah enjoys anything she can do outside, as well as ceramics and interior design. You’ll most often find her with her husband Nick and their Goldendoodle Wesely.
As the Director of Web Content, Christian Fuller helps execute your digital marketing strategy through compelling websites, engrossing written content, and an intricate knowledge of best SEO practices. Christian oversees all web design and written content creation projects, helping ensure the final product delivered to you is spectacular.
Christian believes that content writing is essential to building the narrative of a business. He puts the work in to help your brand find its tone and voice so you can speak the language of your audience. Copy should always grab attention, and communicate something valuable. He helps you find the perfect sweet spot.
His web design experience allows him to guide our web team efficiently through the process, accounting for elements like the flow of content, website interactivity, and mobile optimization. Christian believes a strong website is an invaluable marketing tool and helps clients execute their creative vision.
Christian brings 5+ years of copywriting, web design, and SEO experience to the table. He earned his BA in English from the University of Maryland. Outside of work, he is a frequent traveler and camping enthusiast, creative writer, and super fan of anything horror or punk music-related.
Leigh Engelke is our coordinator-in-chief as the Operations Director, ensuring everything runs smoothly and efficiently. She is the primary point of contact for clients, addressing their day-to-day needs and communicating new project details to internal staff. Leigh ensures nothing slips through the cracks, and that content output is consistent. She is also responsible for internal procedures at Urban Ignite, helping everyone stay on track and adhere to company policy.
Leigh believes that clear, transparent communication is the key ingredient in a successful business relationship. She wants every client to have clarity on the progress of projects, and be able to communicate any concerns as they arise. Leigh is here to take care of our clients, and she’s excellent at it. Fostering a healthy working environment where employees are free to communicate their feelings is also essential to Leigh as Operations Director.
Professionally, Leigh brings experience working with the Maryland Department of Social Services, where organizational efficiency was crucial. Her decade-plus experience in the food service industry gives her excellent personability, knowledge of task management, and the ability to keep up with the fast-paced needs of clients.
Leigh earned a BS in Psychology from Goucher College. When she’s not managing operations for Urban Ignite, you can find her hiking, painting, crocheting, practicing yoga, or just hanging out with her cat and best buddy, Rex.
Jordan Fuller is the Founder and Creative Director of Urban Ignite. He works with clients and the team to help drive the creative vision of each project.
Content creation has always been at the core of Jordan’s identity, starting with home movie production at the age of 6 and video editing at 14 for his YouTube channel. He took an optimistic approach, teaching himself web design in case the YouTube channel found success. While that project never achieved virality, it gave Jordan the tools to lay the foundation on which Urban Ignite would be built.
Urban Ignite began with clients in the construction and home remodeling industry and grew as a trusted digital marketing firm despite its small team. In the early days, Jordan saw the adverse effects overworking can have on a team’s creative output. As such, the workplace model was readjusted to focus on efficiency and work-life balance. This model includes industry-competitive pay while maintaining a 30-hour work week.
Jordan is a creative repository for clients, helping them dream bigger regarding content and marketing strategies.
In his free time, Jordan enjoys a good concert, nature walks, video games, meditation, or exploring local events across Baltimore. He also loves collaborating with others to make art, whether it’s at work or for personal projects. In addition, he hosts local “house shows,” which have showcased local musicians at the Urban Ignite office space for eight years.