Baltimore County Employees Federal Credit Union

A Local, Multi-Branch Credit Union

Neighborhood Banking

Baltimore County Employees Federal Credit Union is a local credit union based out of Baltimore. Founded in 1963, BCEFCU has been providing top tier banking and lending services to residents of the Greater Baltimore area for over 50 years. 

They wanted to improve and expand their social media marketing to help them better inform branch members and draw in new ones. One of their goals was to reach a younger demographic online. After some internal success with content on Facebook and Instagram, BCEFCU hired Urban Ignite to help develop more effective and consistent content for their website. This included content shoots, social media posts, and landing pages. 

The Challenge

Credit Unions, similar to many industries, may find it challenging to connect with an audience on social media without focusing too much on promotions and sales. This requires building content that is informative and engaging. They were falling behind to some of their competitors and needed content that was custom tailored to their audience. Additionally, their Google Business pages were misidentified for a different credit union, resulting in clients of that credit union leaving negative reviews.

The Solution

Our work with BCEFCU was to develop a long-term strategy for their social media presence that would help build an organic following over time, as well as drive reach and increase engagement. This helped to give them a voice within their community on social media. Urban Ignite creates all of the content for their social media platforms, and the accounts are managed by us. With engaging blogs hosted on their site and a variety of multimedia content, we’re able to help expand their online reach and carve out a clearer brand identity to differentiate them from other credit unions and financial institutions. Additionally, we created a plan to assist them with their reputation management for their Google Business pages.

Social Media Marketing and Reputation Management

Rather than using Facebook as an extension of advertising BCEFCU’s low rates, we focused on creating an interactive community online. We did this by focusing on content that helped their audience better manage their money, and understand financial health by delivering informative blogs and videos in-house. Every several months, we would also hold contests to help provide them with the opportunity to learn more about their audience.

Reputation Management can sometimes be a full-time job. With three branches throughout Baltimore County, they needed a team dedicated to helping them receive positive reviews for their Facebook and Google Business pages.

Our team worked on gathering 5-star ratings from real clients, which helped boost their rankings all across their internet presence. Because of this, BCEFCU saw an increase in website clicks as well as phone calls from their Google My Business page. Pages were also fully-optimized and managed by the Urban Ignite team to help make these results possible.

Videography

Urban Ignite offered video content as an alternative method of delivering information in an engaging way that was absent from their brand before. These videos were each only a few minutes long and complimented blogs, social media posts, and event pages on their website. Each script was written in collaboration with Urban Ignite’s team and filmed at at our production studio in Baltimore.

Blog Writing

Our blog writing goal was to create informative articles for different demographics that addressed unique financial needs and would drive traffic to their website. Some examples include “How to Tackle Debt,” “How to Save Money On College Tuition,” “The Difference Between a Credit Union and Bank,” and “Buying VS. Leasing a Vehicle,” among others. All blogs are utilized to reinforce brand identity and speak to different demographics.

Photography

With BCEFCU’s subscription, a photographer from Urban Ignite’s team provided photography coverage of special events that BCEFCU sponsored and hosted. These photos were then used for social media posts, email blasts, and original images on the website. They have full access to these images– which can be used for print advertisement as well if they desire. Additionally, we have staged several shoots at BCEFCU locations to get photos that can supply original posts for social media and website content.

The Results

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Client Testimonial

What BCEFCU Said

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Anna

As a Design Specialist for Urban Ignite, Anna Hughes works to create stronger visual aesthetics for client brands via web design and development, social media template design, print collateral, and a variety of other design-centric projects. Her goal is to craft successful, direct, and on-brand design materials to help companies better communicate their mission and purpose. Anna brings thorough experience in print-based projects, giving her a tangible understanding of typography and layout design. Anna works to clearly and creatively communicate a client’s message. 

 

Anna earned a BFA in Graphic Design from Messiah University. She is a huge fan of hiking, running, kayaking, and anything that involves plants and the autumn season.

Brady

Brady Stafford works as a Copywriting Specialist for Urban Ignite, helping clients shape their narrative, tell their story, and expand their portfolio of SEO-driven written content. His copywriting appears on website and landing pages, blog posts, social media posts, and email campaigns. Brady utilizes SEO practices to drive traffic while still creating informative, narratively compelling content across different mediums. 

 

Brady received a BA in History with a minor in Journalism from the University of West Virginia. Several of his historical essays were published by the University. Outside of work, Brady is an avid musician who fills much of his time listening to or playing music. He is also a travel aficionado who enjoys rock climbing and mountaineering (which are different!). Having completed all of his targeted summits on the East Coast, he hopes to conquer Mt. Rainier in Washington and Mt. Denali in Alaska in the future.

Emily

Emily works as a media specialist for Urban Ignite, focusing on videography in production, pre-production, and editing. She uses her skills as a storyteller to visually communicate the stories of our clients and their work, using creativity, problem-solving, and technical knowledge to guide her projects. She graduated from Goucher College with degrees in both Communications and Philosophy, with her philosophical studies amplifying critical analysis and writing skills as well as a love for questioning and research. What she loves most about her career as a videographer is the opportunity to learn a variety of niche knowledge about the different subject matters of her videos. 

 

Outside of work, Emily enjoys painting psychedelic geometric artwork, watching action films, reading science fiction, and learning about history, places, and trivia on Wikipedia. She has a bearded dragon named Franco and sometimes they eat kale together. She plays the piano once a year.

Steven

Steven Quinones works as a Media Specialist at Urban Ignite, balancing pre-production, media shoots, and post-production work. Steven often works directly with clients for on-site shoots, and is an expert at setting the scene and guiding participants through the process. His goal is to help you feel comfortable in front of the camera, and his guidance can help make even your shyest team member feel like a star. Steven previously worked in a professional photography studio for four years, as well as spending for years in a sales position. His freelance work has included music videos, wedding videography, and more. 

 

Steven has travleed and lived across the country, being born and raised in Nevada before making his way to Maryland. He embraces the experience of meeting new people, and connecting with artists in the places he visits. He is a huge fan of stand-up comedy, with Theo Von and Mark Normand among his current favorites. Steven will be the first to tell you that Mexican food is the best of all foods.

Elijah

As Director of Media, Elijah’s goal is to cultivate an environment of collaboration through media production, driving storytelling for clients through excellent photo and video content. They have worked freelance as a cinematographer and editor, whose previous clients include the Chemistry Department and Cell, Molecular, Developmental Biology, and Biophysics Doctoral Program at Johns Hopkins. She also works as an adjunct professor at UMBC for photo and video classes. Elijah received her Masters of Fine Art from the Intermedia + Digital Art Program at UMBC, and her Bachelors of Fine Art in Digital Media from Youngstown State University.

 

Outside of work, Elijah spends time on her own bodies of artistic work, focusing on the act/actions of surveillance, as well as notions of memory, nostalgia, longing, and personal identity. They enjoy, as many do, video games, films, tv shows, but also engage in several hobbies focusing around dilapidated and obsolete technologies, like utilizing VHS camcorders, 8mm/16mm found films, and post-apocalyptic costume making.

Tarah

As Urban Ignite’s Director of Design, Tarah Maxsell is your visual design expert. Her work touches nearly every creative process at our firm, from logo and branding design to web layouts, social media templates, and everything in between. Her process is one of intentionally seeking out beautiful solutions to all of your design challenges. Tarah’s work has been recognized by Out Of Home Today (OOH Today) for excellence in outdoor advertising. 

 

Tarah received a BFA in Fine Arts with a focus on Graphic Design from Messiah University. Tarah enjoys anything she can outside, as well as ceramics and interior design. You’ll most often find her with her husband Nick and their Goldendoodle Wesely.

Christian

As the Director of Web Content, Christian Fuller helps execute your digital marketing strategy through compelling websites, engrossing written content, and an intricate knowledge of best SEO practices. Christian oversees all web design and written content creation projects, helping ensure the final product delivered to you is spectacular. 

Christian believes that content writing is essential to building the narrative of a business. He puts the work in to help your brand find its tone and voice so you can speak the language of your audience. Copy should always grab attention, and communicate something valuable. He helps you find the perfect sweet spot. 

His web design experience allows him to guide our web team efficiently through the process, accounting for elements like the flow of content, website interactivity, and mobile optimization. Christian believes a strong website is an invaluable marketing tool and helps clients execute their creative vision. 

Christian brings 5+ years of copywriting, web design, and SEO experience to the table. He earned his BA in English from the University of Maryland. Outside of work, he is a frequent traveler and camping enthusiast, creative writer, and super fan of anything horror or punk music-related.

Leigh

Leigh Engelke is our coordinator-in-chief as the Operations Director, ensuring everything runs smoothly and efficiently. She is the primary point of contact for clients, addressing their day-to-day needs and communicating new project details to internal staff. Leigh ensures nothing slips through the cracks, and that content output is consistent. She is also responsible for internal procedures at Urban Ignite, helping everyone stay on track and adhere to company policy. 

 

Leigh believes that clear, transparent communication is the key ingredient in a successful business relationship. She wants every client to have clarity on the progress of projects, and be able to communicate any concerns as they arise. Leigh is here to take care of our clients, and she’s excellent at it. Fostering a healthy working environment where employees are free to communicate their feelings is also essential Leigh as Operations Director. 

 

Professionally, Leigh brings experience working with the Maryland Department of Social Services, where organizational efficiency was crucial. Her decade-plus experience in the food service industry gives her excellent personability, knowledge of task management, and the ability to keep up with the fast-paced needs of clients. 

 

Leigh earned a BS in Psychology from Goucher College. When she’s not managing operations for Urban Ignite, you can find her hiking, painting, crocheting, practicing yoga, or just hanging out with her cat and best buddy, Rex.

Jordan

Jordan Fuller is the Founder and Creative Director of Urban Ignite. He works with clients and the team to help drive the creative vision of each project. 

 

Content creation has always been at the core of Jordan’s identity, starting with home movie production at the age of 6 and video editing at 14 for his YouTube channel. He took an optimistic approach, teaching himself web design in case the YouTube channel found success. While that project never achieved virality, it gave Jordan the tools to lay the foundation Urban Ignite would be built upon. 

 

Urban Ignite began with clients in the construction and home remodeling industry, and managed to grow as a trusted digital marketing firm despite its small team. In the early days, Jordan saw the negative effects overworking can have on a team’s creative output. As such, the workplace model was readjusted to focus on efficiency and work-life balance. This model includes industry-competitive pay while maintaining a 30-hour work week. 

 

Jordan is a creative repository for clients, helping them dream bigger when it comes to content and marketing strategies. 

 

In his free time, Jordan enjoys a good concert, nature walks, video games, meditation, or exploring local events across Baltimore. He also loves collaborating with others to make art, whether it’s at work or for personal projects. He is the host of local “house shows” which have showcased local musicians at the Urban Ignite office space for eight years running.