Social Media Marketing

The Most Affordable and Effective Way to Advertise Your Business.

About Social Media marketing

Why SMM is important for your business

Having a compelling and competitive presence online goes beyond possessing a smartly designed website. Social media marketing is an interactive and cost-effective method of extending your online brand to targeted clients interested in the products or services you have to offer. Urban Ignite establishes crucial components to optimizing your social media presence and capitalizes on them to communicate the intricacies of your brand to your desired audience. Social media marketing is also the most cost-effective advertising option. Unlike TV commercials or services like radio advertising, which cast a large and costly net in hopes of drawing in a few clients, social media marketing is specifically targeted towards your desired audience, meaning you aren’t paying to reach a broad audience indifferent to your product or services.

keep up with audience

Our Social Media Services

Our suite of services prioritize interactivity, storytelling, and creating feedback loops that always lead customers back to your product. All of our services are done in-house, ensuring ever-important consistency for your brand identity across all social media platforms. These services include:

Social media is a content-dependant economy. However, contrary to popular belief and the spam pages you see on Facebook, quality reigns supreme over content when it comes to crafting successful inbound marketing strategies online. Additionally, the content of the posts that you procure should always be interested in furthering a unified brand identity across all social media platforms. At Urban Ignite, all of the social media and web design content we craft is produced in-house, meaning we never outsource a project to a contractor that doesn’t understand the language and voice of your business. We are dedicated to ensuring that the content we create for your company connects with your target audience beyond a superficial level.

Leveraging analytical applications, we work with your business to create an optimized post schedule geared towards your demographic. By analyzing patterns and trends, we can share your content with as many people as possible. OPS ensures that your posts are released at optimal times for maximum exposure and on a consistent basis.

Analytics are an essential infrastructural piece that keeps targeted social media operating proficiently. We utilize services such as Google and Buffer to create customized reports for you that outline where your social media strategy is succeeding, and where you can improve.

Cultivating a successful brand on social media is dependent upon user engagement. The social media strategy we implement prioritizes connecting with your audience, and prospective audience. We develop your brand through interacting with individual users and other pages, fostering an online social media presence that does not come across as a static company page.

Inbound focus

The Evolution of Marketing

Advertising used to rely on outbound marketing, a strategy common in television and radio ads that focuses on promotions and sales to draw in customers. Now days, many people refer to this as “invasive marketing”, because it takes an audience away from an experience/program. Outbound marketing is non-interactive, and does not require building a relationship with an audience to offer them a product. Instead, outbound marketers establish their brand and rely on consumers to come to them based on stagnant content.

Meanwhile, inbound marketing is concerned with telling a story and cultivating a dialogue with your audience. Social media marketing leverages inbound marketing strategies to form a relationship with your clients.


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