Site Audit for DickieBruce.com

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This past month, our team had the opportunity to work with Richard Yeagely, owner of DickieBruce.com. Richard is a documentary film maker based in Baltimore, MD. Some of his work has been featured in The New Yorker, as well as Hulu, PBS, and NPR.

Richard was looking for assistance with his website, specifically how it performed from an SEO standpoint. His website is a standard 5 page website, primarily used as a hub to showcase his work.

After doing some research, as well as running a site report, there were several items we fixed, as well as recommended, to help Richard’s site perform better for search engines such as Google, Yahoo, and Bing.

Some of Our Fixes

Richard’s website is created using Squarespace, a very popular website builder for entrepreneurs and independent artists. Squarespace makes it easy to set up a website, however, SEO can be more challenging to set up and often goes unnoticed.

Here at Urban Ignite, we use WordPress for building our websites. Although building a website on WordPress is more challenging than using website builders like Squarespace or Wix, it provides the users with many more options when it comes to customizing the website. Also, there are several plugins that are available for WordPress from third-party developers. With over 75 million websites operating on WordPress, some of the best SEO plugins are available either for free or via paid subscriptions.

If you’re running a website using Squarespace, here are some things we see often go unnoticed when it comes to SEO:

  1. Titles: Make sure you change the title for each page. The title is the line of text that appears on search engines, and helps visitors know what your page is about before even visiting it. Although this is something that is generated automatically by search engines, websites allow you the opportunity to manually change this, which not only optimizes your opportunity increase your click-through-rate, but is also favored by search engines.
  2. Meta Descriptions: The meta description is the text that appears right below the title on search engines. This is the little snippet of text that helps people better understand what content they can find on your webpage. Similar to the title, this text is automatically generated. However, by customizing this text, you have the opportunity to fine-tune the text to help make it more engaging and favored by search engines.
  3. Backlinks: Backlinks are when other websites have follow links to your website. These are clickable links that will redirect their visitors to your home page, blog, or other pages on your site. Attaining backlinks can be difficult, but it helps your site rank higher on search engines.
  4. Analytics: Although Squarespace provides its own analytics to it’s users, it’s recommended setting up your site with Google Analytics. Google favors sites that use it’s analytic tracking tool and will rank them higher.
  5. Amount of Content: Written text on your website is extremely important, and is often overlooked by businesses big and small. Sometimes it’s difficult to try and avoid your page from having too much text, however, it’s recommended that each page on your site have at least 350 words.
  6. Alt Text: Make sure that all images uploaded to your website include Alt Text. This is the text that replaces the image if the image has any difficulties loading for your site. Google and other search engines rank sites higher for adding alt text to their images, because it helps visitors better understand what they’re looking at on a site, even if the site is having trouble loading.

Interested on how your website is performing? We’d be happy to assist you in running a site audit for your site to help you determine how to help it run better. Contact us today to get started on your free site audit.

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